PURESEOUL retail fit out:
Quagga Design proudly partnered with pureseoul to transform their vision into an immersive flagship retail experience. The result is a vibrant and refined space that seamlessly blends product storytelling with aesthetic harmony—true to the brand’s dynamic identity.
“Bringing K-Beauty to Life Through Thoughtful craftmanship”
The ceiling mural and ambient lighting combine with the radius fixtures create a clean, ethereal atmosphere—echoing the "cloud-like" purity that pureseoul celebrates.
Design & Execution Highlights
Collaborative Development
Working closely with the pureseoul’s design team, we engineered and produced a range of bespoke fixtures and merchandising elements. Every feature was tailored to highlight the brand's visual identity while maintaining practicality and premium quality.
Bespoke Retail Furniture
Freestanding Make-Up gondolas with LED-integrated shelving and sleek forms
Back-wall display systems with tiered shelving and concealed lighting
Hero Edits for high-traffic promotional zones
Fully custom Skincare Walls, with illuminated branding and product segmentation
A Retail Space That Reflects the Brand
This fit-out goes beyond function—it tells a story. Every element, from shelf height to product zoning, was meticulously crafted to support the customer journey and product discovery. The space now serves as both a store and a statement of brand identity.
“From concept to reality, this project was an exercise in precision, creativity, and alignment. We’re proud to have delivered a solution that embodies pureseoul’s ethos.”