Health & Well Being:
Design Brief: Modern Apothecary
Our client wanted to demonstrate and showcase key health trends in mental heath, gut heath, activity changes through education of product and ranges.Communicating in a fun and engaging in-store experience to educate, support and inspire.
Visual Direction:
By mapping out the customer journey we were able to investigate how the campaign would look and function at a range of touch points throughout the store.
Customer Journey
Design Solution:
An instore consolidated aisle solution along with a pop -up shop to support brand awareness.
